INCREASE ROI WITH YOUR SMS

Dynmark Team, Nov 3, 2015

As more consumers become comfortable with using their phone to communicate with brands, 
companies are understanding the importance of using data wisely and that data analysis, is the key to ensuring you can achieve higher engagement, whilst increasing ROI.

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Successful Lead Generation Using SMS

Kevin Connolly, Aug 20, 2015

travel-smartphoneSMS is now used globally as a successful lead generation tool throughout all industries. When delivered well SMS has a reputation for positive results and benefits in comparison to other more ‘traditional’ marketing methods. As more than half of the UKs population now own a mobile phone, a further 92% of adults owning a mobile phone – we really can’t get enough of them. Did you know that 91% of adults have their mobile phone within arm's reach 24 hours a day AND we check our phones at least 150 times a day?

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Why Use SMS?

Dynmark Team, Jun 30, 2015

More than half of the UKs population now own a smartphone, a further 92% of adults owning a mobile phone – we really can’t get enough of them. Did you know that 91% of adults have their mobile phone within arm's reach 24 hours a day AND we check our phones at least 150 times a day?

Companies have been adopting ‘mobile-first’ strategies after understanding the importance of getting in front of the customer via mobile – the most current and viewed channel.

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Save on your Messaging Costs and Improve Engagement

Dynmark Team, Apr 10, 2015

As a modern marketing channel SMS has proven to be more successful than its more 'traditional' counterparts. This is due to the personal nature of the channel; messages are delivered in real-time directly to the customer’s phone - something they always have on them. SMS are harder to ignore on a small phone screen and generally people don't like the leave them unread; 97 per cent of SMS messages are read within 15 minutes of delivery, in comparison to only 5 per cent of emails. At only 160 characters SMS are short and sweet and avoid the risk of your customers missing content, a common issue when using email.

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Response Times - How Engaging are Your SMS?

Dynmark Team, Sep 18, 2014

SMS is a great way of conveying information quickly and concisely; having the content available instantly is becoming increasingly desirable given that mobile devices are becoming the focal point in more and more people’s lives – a fact which brands are taking full advantage of by using SMS as another channel of communication, besides the traditional methods of post and email. It is also more cost effective, and with the analytics now available marketers can track the success of their campaigns and use this knowledge to enhance and tailor their offerings.

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3 Examples of how to Use Intelligent Filtering

Liz James, Sep 3, 2014

We know why our Intelligent Services can be beneficial for your business, but we also know why it can be quite complicated and that sometimes examples are the best way to explain it. In this post we will illustrate some of the ways you can use Intelligent Filtering to:

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Are Brands Using SMS Segmentation as they should be?

Dynmark Team, Aug 19, 2014

Data analytics is key to any marketing campaign to ensure brands are getting the highest ROI and improving their new and existing customer retention. Some markets are employing these tools with great success, targeting consumers with pertinent information that they actually want to know about.

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Where are Brands Failing to Use URLs in SMS to Drive Leads Successfully?

Liz James, May 19, 2014

The opportunity to track URLs in SMS opens up a plethora of ways in which brands can not only use the URL but also drive website traffic, increase sales and grow customer retention rates.

In terms of responses to an SMS the click through is a much more intuitive way of offering more to your recipient than expecting a reply. Often, to use SMS for inbound messaging requires additional resource, time and expenditure to make it work. However, with a URL the response can be dealt with by a web page.

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Mobile Intelligence Reveals A Clear Insight to Customer Profiles

Dynmark Team, Apr 24, 2014

Since the launch of Dynmark’s Mobile Intelligence and Analytics services over 12 months ago, we have used our aggregated knowledge of the SMS messaging industry to share analysis and statistics from our Intelligent ‘Brain’ database.

As we collect more data through our system, we are able to create more advanced profiles of the types of recipients there are of SMS globally.

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Dynmark Data Shows Continuous Increase in Responsiveness to SMS

Liz James, Mar 24, 2014

After the launch of Dynmark’s Mobile Intelligence and Analytics services in 2013, we have used our aggregated knowledge of the SMS messaging industry to share analysis and statistics from our Intelligent ‘Brain’ database.

As we collect more and more data on the numbers that pass through our system, we are able to create more and more advanced profiles of the types of recipients there are to SMS all over the world.

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