The app offers sports fans the chance to bet on all of the sports and events that they would be able to do so on William Hill’s main web page, with the added convenience of being able to do so on the move. According to a company press release, the app includes more in-play markets than any other bookmaker’s iPad app, as well as the best odds guaranteed on all horse races in the UK and Ireland. Users will also benefit from fast access to accumulators and a ‘hot picks’ list so they can see the most popular bets without having to search for them.
It is part of William Hill’s mobile drive, with the bookmaker’s iPhone proving to be successful as it has been downloaded over 550,000 times since its launch in February 2012 – making it the most downloaded betting app. Overall, app betting now accounts for nearly a third of all William Hill’s online betting and is predicted to reach up to 50 per cent over the next couple of years. One of the biggest sporting events of the year is the Grand National and an incredible 2,500 bets were placed every minute on William Hill mobile in the build up to the big race, highlighting the growing popularity of mobile betting.
Juergen Reutter, director of Mobile for William Hill, said: “Mobile betting is booming. Customers have been clamouring for a specific William Hill app for the iPad and this is simply the best betting app available.
“Whether used as a second screen solution whilst watching sport at home, or simply whilst on the move, we’re sure it will become a favourite way for many of our customers to bet.”
With football the most popular sport among mobile betters, closely followed by horse racing, tennis and cricket, users of the iPad app will be pleased to know they can bet on 1,001 football Leagues, divisions or cup competitions from 97 countries across the world. William Hill estimates that around 40,000 football matches will have been bet on in-play by the end of the year, with this figure no doubt set to be boosted by the release of the iPad app.
The iPad app, which allows users to register, manage secure deposits and withdrawals and bet on any market, offers a number of exclusive rewards. This is an oft-used technique by firms who are looking to attract more people to mobile and William Hill is no different. Among the rewards offered to users of the iPad app include refunds on stakes for those who place an accumulator and only miss out on the win by one match, while refunds will also be offered as free bets for those who put a first goalscorer bet and see their player score second instead.
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