Summary: Mobile users with iOS-powered phones in the US are more likely to indulge in mobile gaming than people with Android devices.
Consumers in the US are mad about playing games on their mobiles and iOS users are more likely to engage in the activities than those with Android-powered handsets.
This is according to a new report published by Arbitron, which revealed 85.7 per cent of iPhone owners access games regularly on their devices, compared to just over three-quarters (76 per cent) of individuals with Android phone mobiles.
People in the former group were found to access an average of 151.5 sessions every month, while Android gamers went on the applications an average of 94.6 times each four-week period.
In terms of how long individuals played games for, again usage among iPhone owners soared above that of consumers with Android phones. The typical iOS user played a game for 12 hours and 12 minutes a month, whereas this figure was eight hours and four minutes for Android users.
The Arbitron Mobile Trends Panel further discovered mobile gamers – who accounted for 78.8 per cent of the subjects examined by the firm – spent far more time on gaming applications than smartphone users did on other apps and functions like social media, messaging and calling.
Words With Friends, it was noted, was one of the most popular games among the US respondents in December 2012 and the game has more active users among iPhone owners than Android customers.
Other popular titles across both platforms included Fruit Ninja, Temple Run, Angry Birds Star Wars, Drag Racing, Scramble with Friends and Draw Something. With the latter game, iOS users spent 85.3 minutes of every month playing it, while those with Android-powered devices went on the function for 95.4 minutes during the same period, showing it is not always iPhone owners who play games the most.
With mobile games come plenty of advertising opportunities and it is wise for mobile marketers to use this window to their advantage. Especially with a group like gamers – who have been found to spend lots of time glued to their handsets – there is the chance to grab consumers’ attention while they are on the move.
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