Tapjoy has signed a new agreement with mobile texting app service Kakao that will see the latter’s games developers make more money from their apps through the former’s advertising and monetisation tools.
As part of the collaboration, Tapjoy will offer Kakao the opportunity to deliver content within some of the world’s most popular games and apps as a way of broadening its global reach.
While Kakao is the provider of mobile messaging tool KakaoTalk, it also boasts its own games platform that allows consumers to play various popular titles with their friends and share game scores.
According to a spokesperson from the company, Kakao is “excited” to team up with the global advertising platform and drive forward revenue for its mobile gaming partners.
They added the partnership will also serve to heighten users’ gaming experience “by providing new game items that can be earned through Tapjoy’s rewarded advertisements”.
Kakao is likely to be hoping its developers boost their revenue in the same way that Madfinger Games did – the platform saw the profits for its Dead Trigger title rise by 66 per cent on Android and 48 per cent on iOS after implementing Tapjoy’s monetisation solutions.
Steve Wandsworth, president and chief executive officer of Tapjoy, noted Kakao has enjoyed excellent and rapid growth over the last 12 months.
“With its KakaoTalk and Kakao Games platform, Kakao is at the forefront of emerging trends in the industry and we cannot wait to help them and their partner developers grow even further,” he remarked.
Indeed, the company accounts for a sizeable portion of the global mobile gaming market and since its launch in July last year, its titles now gross more than $40 million (£26.2 million) for the US economy every month.
What’s more, on Android handsets, Kakao games make up eight of the top ten games and 48 of the top 100, while on iOS, seven of the ten top grossing games in Korea have been produced by the firm.
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