With the Easter holidays fast approaching will your company be open? More importantly do your customers know? With Easter being an ambiguous holiday period many customers do not know what time business are open until, if at all. So by letting your customers know that you’re open this will set you apart from your competition.
By using Message manager businesses can send a personalised message of their opening hours straight to the consumer’s pocket.
Mobiles aren’t just phones anymore; they are portable communication devices. As almost all devices are able to use multiple channels to receive communications; businesses really have no excuse for not informing their customers.
Other than putting a note on your website or a sign in your window detailing your opening hours what other ways do you intend on informing the general public? By sending a personalised message you could increase revenue and customer engagement and through use of a URL in that message you can track the engagement with the customer beyond delivery of that message, and acquire additional information on your customers.
Google state that 40% of all searches on mobile are for local goods and services. They also state that 90% of searches lead to ‘action’ (call, email, purchase) within one hour. By sending a SMS initially, this could result in an increase in the likelihood of your business being among the many things in which is searched on the internet by your customers resulting in a purchase which might not have been necessarily made to begin with.
This Easter Asda will launch a new fun interactive Easter egg hunt within their stores with prizes for everyone. They state that “it’s a great way to keep the kids entertained while you’re shopping” to take part in this they invite you to either download there app from the app store or use one of the iPads available from their staff. By bringing mobile technology into the shopping experience, Asda set to gain as they make a mundane task of grocery shopping more exciting and more of a family event. Moreover by introducing free WiFi in all Asda stores, this not only benefits the customer by decreasing data usage costs but also benefits the company immensely. For example it could see a marked increase in customer in store ordering, allowing the customer to order something in which may not be available in store that day.
For businesses to improve their customer interaction and engagement they could send a simple but effective SMS to their customer base, for example, ‘Happy Easter! We hope to see you in-store this bank holiday weekend. Show this text to us at the tills to receive your free Easter gift’ by offering a free gift this entices the customer to visit your business; everyone likes to get something for nothing. The price of the gift does not need to be considerable it could just be a cheap Easter egg, or something of a similar nature. Whatever the gift or discount code offered, the positive relations built with your customers can only build upon your company’s success.
Interacting with your customers over this Easter period could set you apart from other businesses, pushing you further in front so you can capitalise on your forward thinking. This could be in the form of a simple we are open for business as usual ‘reminding’ the customer of your brand or could be in the form of a discount code to use either in store or online. Whichever chosen both are sure to increase your ROI.
Dynmark is the power behind global cloud mobile messaging and mobile marketing. We help organisations from SME through to global enterprise, to leverage the power of messaging as a business communication tool, for marketing or operational uses. Read more about Dynmark here.