Summary: Mobile gambling could increase with the start of Cheltenham Festival today (March 12th).
If there was ever a time for gambling enthusiasts to start making wagers on their mobile phones, it’s the first day of the Cheltenham Festival.
Kicking off today (March 12th), major betting firms like Ladbrokes, William Hill and Paddy Power are sure to find most of their customers are putting money on their favourite horses while they’re at work or out and about.
Indeed, an article for City AM has noted the largest of the leading bookmakers, William Hill, is expecting consumers will spend a record high of £50 million across its retail and online operations during the four-day event, with more than 4.5 million bets thought to be made.
And as the mobile channel continues to tighten its grip on the digital landscape worldwide, more punters will be looking to their handsets to make bets on the move, instead of waiting around at home for their computer to start up.
The news provider stated William Hill has predicted that £1 in every £5 wagered will be done on mobile phones, while half of online bets will also be logged in this way, compared to one in ten last year.
In order to capitalise to the best of their ability via mobile platforms, betting firms should interact with customers during big races over the coming days to retain loyalty and inspire confidence for future sporting events.
This could be achieved via SMS messaging and sending clients stats about races they may have missed or encouraging them to bet-in-play by texting a wager to the firm. A highly-optimised mobile experience is guaranteed to both leave consumers satisfied and bring in revenue for the bookmaker.
It was recently revealed that Paddy Power raked in huge returns on its pre-tax profits for 2012, after the gambling business reported a 15 per cent surge in revenue to €139 million (£120 million).
According to the firm, its online accounts made up around three-quarters of the profits, while mobile betting with the company has experienced growth of around 185 per cent in the last year.
Dynmark helps betting companies engage customers through fully automated SMS communications; from welcome and activation to in-play bets and service messages. With proven experience integrating with gaming platforms such as Playtech, Dynmark has been providing SMS messaging and services to the gambling industry since 2006. Read more about Dynmark’s betting experience here.