Summary: New research has predicted mobile spending will double over the next year.
As consumers continue to look for more innovative way to purchase goods over the internet, mobile shopping has become more popular than ever.
New research commissioned by eBay and carried out by Conlumino has discovered mobile spending could more than double over the next year, a fact which is sure to resonate with retailers worldwide.
According to the survey, mcommerce has already increased in demand by 55 per cent from a year ago, but this figure looks set to be exceeded by future gains.
In addition, it was revealed universal 4G coverage – which will be made available to almost all (98 per cent) of consumers in the UK – is expected to arrive at some point in the next 12 months and this could add £1.8 million to the British economy.
Olivier Ropars, senior director of mcommerce at eBay Europe, said what consumers are looking for at the present time is convenience and speed.
He noted: “The arrival of universal 4G will bring with it a more immersive, instant and intimate shopping experience than ever before. Retailers must act now to turn this opportunity into an exciting reality.”
With every day that passes, it becomes more evident just how crucial the mobile channel is to interacting with the public and retaining more customers. Methods such as SMS marketing and mobile ad campaigns could benefit brands and help them to attract more mobile users while they are on the go.
Indeed, a recent study conducted by Google in association with Nielsen found smartphones and tablets are enabling businesses to deliver targeted promotional material and in return increase conversions.
Director at Conlumino Neil Saunders said retailers need to take every chance they can to engage consumers and offer them the opportunity to interact with their brand. He explained: “An ‘omnichannel’ approach is key to making this happen and retailers can’t afford to stand still.”
One of the most common activities carried out by mobile shoppers is showrooming, when they check a store’s product prices while in a rival bricks-and-mortar shop.
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