Summary: Zynga has launched two new online gambling platforms for UK consumers.
Zynga has stuck to its promise of launching real-money mobile gambling in the UK.
From today (April 3rd), the social games provider is fulfilling the wishes of its customers and offering them the chance to play games via ZyngaPlusPoker and ZyngaPlusCasino while splashing some real cash.
The first of the two games is an online poker room that features a collection of games and tournaments with the option to buy-in at all levels. Meanwhile, ZyngaPlusCasino has introduced Brits to more than 160 slots games and various table games, including Roulette, Baccarat, Blackjack and Video Poker, as well as the first ever FarmVille-themed slots game.
While the initial rollout of the games will only be available on PCs, both platforms are serving as a test run for a Facebook-based model and mobile games, which will be announced in the coming few months.
When mobile users do have the opportunity to access the titles on their handsets, no matter where they play from, they’ll be able to use a single wallet shared across all channels. Furthermore, both platforms will treat users to a host of welcome packages that include real-money bonuses and free cash on deposit.
In a statement, Zynga’s chief revenue officer Barry Cottle explained the company’s long-term vision is to offer its players the next generation of real-money games on multiple platforms in regulated markets worldwide.
He added: “This is just the beginning for us and we’re looking forward to seeing what our UK players think about ZyngaPlusPoker and ZyngaPlusCasino and creating the most valuable casino games and social experiences for them.”
The games will be powered by bwin.party, one of the world’s leading real-money gaming operators. However, details of the agreement between the firm and Zynga have not yet been revealed, but CNBC reports analysts are predicting the London-listed gaming company will rake in a majority share of revenue.
Indeed, a recent survey conducted by Games Investor Consulting found the UK’s gaming sector is thriving due to the increased uptake of mobile devices like smartphones and tablets.
More studios are having to be set up to meet the rising demand for mobile gaming – it was shown in the research that the number of people employed throughout the industry rose from 8,888 to 9,224 in 2012.
Investors are likely to be hoping Zynga is able to take advantage of its strong customer base – which currently stands at around 300 million – and plough this into the online and mobile gambling market, which H2 Gambling Capital stated could be worth $30 billion (£20 billion) by the end of this year.
It could also be the case that Zynga sees an increase in its turnover, after previously holding back from getting involved in the mobile gaming revolution.
The firm’s plans to press ahead with introducing the gambling platforms for Facebook and mobile devices will mean more consumers are making use of its products, given that so many people at present are opting to access their favourite apps on their phones over laptops or PCs. This way it’ll be able to catch up with competitors like All Jackpots Casino, which announced last month it is offering its online casino services to mobile users.
Dynmark is the power behind global cloud mobile messaging and mobile marketing. We help organisations from SME through to global enterprise, to leverage the power of messaging as a business communication tool, for marketing or operational uses. Read more about Dynmark here.