There’s an app for that.
Apple’s famous advertising slogan to promote the iPhone 3G in 2009 has perhaps never been truer as heighten demand for these bits of software means firms both large and small are creating an app in a bid to boost sales.
A recent report from Juniper Research forecast that more than 66 billion mobile apps will be downloaded by 2016, up from 31 billion in 2011. With app downloads expected to surge over the next four years, revenue from consumer mobile apps is set to rise accordingly and eventually reach $51.7 billion (£32.2 billion).
The majority of this revenue will be generated from smartphone apps, followed by those made for tablets and feature phones. In fact, tablet computers are set to account for a quarter of mobile app revenue by 2015, up from just seven per cent last year.
With the app industry set to explode over the coming years, it is important that firms do all they can to promote their app following its development. After all, it is no good spending countless hours creating a fantastic application to then just leave it wallowing away in an app store.
“If an app is not present in the top Top 100 of its category in a particular store, then – as far as the app-buying public is concerned – it effectively does not exist,” Dr Windsor Holden, principal analyst at Juniper Research in Hampshire, told the Mobile Marketer website.
“Thus, it is incumbent upon the content provider to seek to drive that app into public awareness by marketing that app via various channels.”
Companies clearly need to do all they can to set their app apart from the competition, so how should they go about doing so?
One of the best ways to make mobile customers aware of a new app is to send them targeted SMS messages. After all, 100 per cent of smartphone users can receive text messages, meaning that all of a company’s intended audience for an app can be reached via the medium.
Moreover, unlike email, firms are safe in the knowledge that their SMS message is almost guaranteed to be read. Figures show that 98 per cent of all text messages are read by the recipient, whereas just 10.8 per cent of all emails sent in the first half of 2011 were read. This makes SMS – an inexpensive communication method anyway – a much more cost-effective way to promote an app as companies have to send out fewer texts than emails to publicise their app.
By following a simple set of steps, firms can easily advertise their app via SMS:
1) Gain customer’s phone number via a lead generation mechanism
2) Send relevant website address to the customer
3) Customer will then open the link on their smartphone and open up a landing page
4) Track the number of people who have clicked through
5) Redirect users to their app in the app store
And it really is as simple that. So what are you waiting for? Start plugging your app via SMS today.
If you would like to benefit from mobile marketing why not register for a Dynmark Cloud Portal account today, it’s FREE and you get 10 FREE credits to try it out. Or you can sign up to our FREE to SME proposition meaning your get your messaging credits for FREE.
The Dynmark Cloud Portal is the primary interface for interacting with any Dynmark service. From the portal you can gain access to all services and solutions. You are greeted with a full reporting dashboard to show you exactly how you are using the Dynmark Cloud Platform. From there you can access the solutions by choosing the correct tab and clicking through to the relevant service. It’s also where you can purchase or sign up to additional services.