Summary: A new deal between William Hill and Microgaming will see the betting firm improve its mobile offerings.
Leading betting brand William Hill has joined forces with major software supplier to the gaming industry Microgaming for a new mobile venture.
The two companies have signed an agreement that will see William Hill launch Microgaming’s casino and mobile content to customers through its new partner’s Quickfire platform.
It means that the betting firm will be able to make use of Microgaming’s first-class integration, robust technical infrastructure and depth of content – and reinforce its existing offerings, which include mobile betting, casino, poker and bingo.
According to James Curwen, director of gaming at William Hill, the deal will provide its players with world-class gaming content.
He added: “Microgaming’s expertise in the industry and its rapid development of new content will strengthen our position globally; we look forward to working with them closely.”
An increasing number of consumers are enjoying being able to place wagers on sporting events and their favourite casino games from their mobile – and by making its customer experience more engaging, William Hill is sure to notice a boost in its returns on investment.
Roger Raatgever, chief executive officer of Microgaming, noted William Hill is a giant in the world of online gambling and it is highly recognisable and respected.
“Naturally we are thrilled to include them on our list of customers. We are confident that the collaboration between Microgaming and William Hill will prove fruitful for both parties and go from strength to strength,” he continued.
At present, William Hill’s online platform offers customers more than 500,000 betting opportunities every week, while its gaming suite is also extremely successful.
Despite already being an established leader in the mobile betting sector, there is always room for improvement as far as mobile engagement is concerned and this move is sure to go down well with customers who access its service from handheld devices.
Microgaming’s Quickfire platform is also well regarded and includes popular titles like Thunderstruck and Lara Croft: Tomb Raider slots.
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