Tag Archives: Education

Apr 5 2013

Mobile marketing learning app launched to businesses

Summary: New York University’s School of Continuing and Professional Studies has launched a mobile marketing app.

A mobile app educating small and medium-sized businesses about mobile marketing has been rolled out by New York University’s School of Continuing and Professional Studies (NYU-SCPS).

The platform serves as an integrated mobile learning solution that provides employees with an educational experience on their handsets, while they can also download individual lessons.

Upon completion of the course, which is distributed via global education provider MassiveU, users will be offered a discount on the price of enrolling in NYU-SCPS’s summer programme, Mobile Marketing Strategy Intensive.

Renee Harris, assistant dean at the NYU-SCPS Division of Programmes in Business, said the learning will primarily focus on mobile marketing planning, content strategy, promotion and monetisation, “which are important topics that marketers need to deliver successful campaigns”.

The course itself will be marketed through NYU-SCPS’s own channels, as well as through course sponsors such as mobile optimisation service Dudamobile and Sprint. As part of the package, students will receive a glossary of key terms plus a free 60-day trial to Dudamobile.

According to Angelo Biasi, adjunct professor at NYU-SCPS and founder and chief executive officer of MassiveU, the vision of the interactive learning model is based on what he referred to as the New EDU Imperative.

He stated: “We aim to enhance the learning outcomes of all students; to support educators with global reach, new revenues and brand extension – and to foster the value of content and associated subject matter experts.”

Any marketers who are interested in downloading the mobile course should visit MassiveU’s website, while they could also sign up to NYU-SCPS’s summer offerings to develop their knowledge of the mobile channel further.

It is crucial they are as clued up on the subject as possible, a fact Google has drawn attention to recently. Last week, the IT giant launched a new online tool called the Full Value of Mobile Calculator, which provides firms with equations and benchmarks in order to help them realise the value mobile is having for their business.

newsDynmark is the power behind global cloud mobile messaging and mobile marketing. We help organisations from SME through to global enterprise, to leverage the power of messaging as a business communication tool, for marketing or operational uses. Read more about Dynmark here.

Feb 20 2013

Mobile marketers ‘should target students’

Summary: Companies are likely to benefit from targeting their mobile marketing campaigns at students.

Students are a demographic mobile marketers need to target if they want to bring in good returns for their business.

According to research carried out by Study Breaks, a leading college media entertainment company in the US, it is essential for organisations to use mobile sites and branding tactics to improve communication with young people.

The firm joined forces with student jobs service Campus2Careers for a survey of around 700 college-goers and their mobile habits, the outcome of which indicated handheld devices are a potentially profitable channel for marketers.

It revealed 93 per cent of respondents use their mobile to look up business information and 91 per cent compose emails on their mobile, while 76 per cent search for deals and coupons via the devices.

Furthermore, 87 per cent of individuals questioned never leave a room without their mobile and two-fifths prefer mobile-optimised websites, while almost half (46 per cent) use their phones to scan QR codes in a print ad. An additional 53 per cent said they even read magazines on their devices.

Therefore, if students access information about companies on their handsets and they have them about their person at all times, it is evident that marketers should be ramping up their efforts to communicate with customers via the channel.

Young people are always on the lookout for new trendy bars or restaurants, so it could be particularly important for food and drink brands to have a mobile strategy in place. Offering discounts and vouchers via SMS messaging is one way to attract and retain new customers and it means people won’t need to go to the trouble of printing the paperwork out.

However, it is important to make sure any method used will not invade the privacy of consumers, as this could have an adverse affect. At least, this is the opinion of Cezary Pietrzak, director of Appboy in New York, who recently advised that push notifications, although valuable, must be relevant to a company’s audience and sent at an appropriate time.

http://www.prweb.com/releases/college-students/mobile-habits-marketing/prweb10405353.htm

http://kamino.directnews.co.uk/Article/ArticlePreview?articleId=801541526

Dynmark has unique experience in the education sector through supporting not only the public sector but school services companies across the globe. We help schools and educational institutions maximise the potential of SMS for communications with students and parents to ensure that information is shared quickly and effectively. Read more about how you can use SMS for education here.

Jan 3 2013

Mobile marketing helps raise UNICEF’s brand awareness

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Children’s charity UNICEF UK has revealed that a mobile marketing campaign helped increase awareness and support of its operations.

A study by leading global research agency Millward Brown on behalf of UNICEF found that the charity’s recent mobile marketing campaign ahead of the Rio+20 Earth Summit was a resounding success.

The report found that there was a 15.5 per cent rise in the belief from people that UNICEF is committed to its cause despite the fact that this was not one of the main goals of the campaign.  There was also a 5.5 per cent rise in favourability towards UNICEF, as well as 5.1 per cent increase in the belief that UNICEF improves the lives of children.

With consumers feeling a greater attachment to the charity and its causes following the Speak Up for Children campaign, the report also noted that there was 4.3 per cent increase in intent to donate to UNICEF.

Created by advertising and marketing agency Ogilvy & Mather UK, the campaign saw Wapple create a mobile website for UNICEF to help promote awareness of the Rio+20 Earth Summit and the organisation’s association with the summit. As part of the campaign, people were asked to sign an online petition eventually destined for deputy prime minister Nick Clegg.

A total of 400 million mobile banner impressions advertised the petition, which helped to encourage 3,000 people in the UK to sign it as well as a similar number from overseas.

Using its AdIndex for Mobile software, Millward Brown was able to compare the views of people who signed the petition before and after the campaign was launched. The agency found that men and women responded differently to the advertising, with women found to be the most responsive to the campaign. Brand favourability increased by 11 per cent among females, compared to just 1.2 per cent among males. Moreover, the belief that UNICEF ‘improves the lives of children’ surged by seven per cent among women and 3.3 per cent among men.

Despite this, men’s intent to donate increased by 5.3 per cent, compared to a more modest increase of 2.9 per cent for women.

Stephen Pattison, a spokesperson at UNICEF, said: “As far as we know, no one in our sector has tried anything like this before, so we were really pleased with the result, and so glad that 30 companies from the advertising world agreed to help us with our experiment.

“We have definitely taken away learnings about the mobile journey, the fact we got so many signatures from outside shows the great reach of mobile, and we would love to do it again.”

Last year, cancer care charity Sue Ryder was looking at ways in which it could promote its series of women-only midnight walks. Officials were hoping to encourage as many people as possible to take up the challenge, which was held between April and September 2011. They opted for a bulk-SMS marketing campaign which targeted women in the local area and invited them to attend their nearest walk. Recipients were given two ways to respond – either by texting a keyword to a five-digit short code or by entering online. An unsubscribe option was also given to enable people to easily opt out from receiving future bulk SMS messages.

The campaign enabled the charity to reach out to women who would otherwise have not heard of the event and helped boost participation in the fundraising walks.

education-blogDynmark has unique experience in the education sector through supporting not only the public sector but school services companies across the globe. We help schools and educational institutions maximise the potential of SMS for communications with students and parents to ensure that information is shared quickly and effectively. Read more about how you can use SMS for education here.