Summary: New York University’s School of Continuing and Professional Studies has launched a mobile marketing app.
A mobile app educating small and medium-sized businesses about mobile marketing has been rolled out by New York University’s School of Continuing and Professional Studies (NYU-SCPS).
The platform serves as an integrated mobile learning solution that provides employees with an educational experience on their handsets, while they can also download individual lessons.
Upon completion of the course, which is distributed via global education provider MassiveU, users will be offered a discount on the price of enrolling in NYU-SCPS’s summer programme, Mobile Marketing Strategy Intensive.
Renee Harris, assistant dean at the NYU-SCPS Division of Programmes in Business, said the learning will primarily focus on mobile marketing planning, content strategy, promotion and monetisation, “which are important topics that marketers need to deliver successful campaigns”.
The course itself will be marketed through NYU-SCPS’s own channels, as well as through course sponsors such as mobile optimisation service Dudamobile and Sprint. As part of the package, students will receive a glossary of key terms plus a free 60-day trial to Dudamobile.
According to Angelo Biasi, adjunct professor at NYU-SCPS and founder and chief executive officer of MassiveU, the vision of the interactive learning model is based on what he referred to as the New EDU Imperative.
He stated: “We aim to enhance the learning outcomes of all students; to support educators with global reach, new revenues and brand extension – and to foster the value of content and associated subject matter experts.”
Any marketers who are interested in downloading the mobile course should visit MassiveU’s website, while they could also sign up to NYU-SCPS’s summer offerings to develop their knowledge of the mobile channel further.
It is crucial they are as clued up on the subject as possible, a fact Google has drawn attention to recently. Last week, the IT giant launched a new online tool called the Full Value of Mobile Calculator, which provides firms with equations and benchmarks in order to help them realise the value mobile is having for their business.
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