Summary: Betfred has joined forces with software provider Playtech to roll out a new casino solution for the mobile channel.
The bookmaker is offering consumers with Android-powered handsets the chance to play roulette, blackjack and baccarat on the move with the help of its partner, which designs, develops and provides software and services within the online, mobile and land-based gaming industry.
Players are able to easily connect to live tables via their mobiles or tablets at any time and in all locations and Betfred’s managing director Chris Sheffield is very excited about the product.
He explained innovation is at the heart of his business, while a strong relationship with third-party suppliers like Playtech is crucial to becoming an industry leader in mobile gaming.
“In addition to a comprehensive sportsbook, including a native Goals Galore app, an excellent selection of slot games and mobile lotto betting, we can now offer our players high-quality, real-time casino action, anytime, anywhere, at the touch of a button,” Mr Sheffield added.
Playtech’s expertise in developing unified software platforms and providing other services like marketing, hosting and customer relationship management are likely to be among the reasons Betfred partnered with the firm for its latest rollout.
Its capabilities further include the delivery of a turnkey solution that allows players to access mobile, online and server-based gaming sites through a single account.
Shay Segev, chief operating officer at Playtech, said the firm is pleased to be working alongside Betfred for the launch of its new offering, which he stated uses advanced mobile live gaming technology.
He remarked: “The mobile platform has become utterly invaluable to every online gaming business and we are proud to be leading the market in this arena with strong operators such as Betfred.”
This comes after Business 2 Community recently indicated mobile casino and gambling applications are set to take off among consumers in 2013, with many platforms due to be optimised for use on the go.
It was noted the coming months will see a rise in the popularity of apps that require direct interaction from players using functions like SMS messaging or bet-in-play.
Dynmark helps gaming companies engage customers through fully automated SMS communications; from welcome and activation to in-play bets and service messages. With proven experience integrating with gaming platforms such as Playtech, Dynmark has been providing SMS messaging and services to the gaming industry since 2006. Read more about Dynmark’s gaming experience here.