With Christmas being a very busy time of year and many of us already well into our shopping, it is clear the way we communicate has been revolutionised by mobile technology. Shoppers can now walk down the aisles of stores with their smartphones browsing, comparing prices and purchasing with just a click of a button, making SMS a perfect channel to entice and motivate customers to make a purchase.
Get your Christmas list up to date
The Christmas period is a great opportunity to build on your SMS opt-in list. Sending personalised Christmas messages to your SMS marketing list, encouraging people to share with their friends and family can be a great way to get people thinking about your brand. You could run a customer survey to find out what sorts of gifts people are planning to buy for friends and family this Christmas. Even if you don’t gain any useful information, it’s a great way to add more users to your list.
Go that extra mile with Christmas offers
People are always looking for a bargain at Christmas and alerting your customers to any exclusive deals you have can be a great way to get people’s attention. Offering customers discounts on a wide variety of items from money off Christmas gifts using special Keywords, to codes that grant free delivery when customers buy larger items, making your customers feel special at Christmas.
‘15% off novelty socks! Use code soxmas when you shop online http://sockshop’
Help gifts get delivered on time
Sending regular SMS orders and shipping updates is a great way to keep customers happy especially over Christmas, no one wants their gift not to arrive on time. Being able to track and receive regular updates on the status of their item via SMS can makes it easier for customers to shop at the busiest time of the year.
“Your Argos delivery is out today between 10 am – 12pm to track your parcel click here http:\\trackitem.com”
Make it easier to Shop with click and collect
Click and collect is rapidly becoming the ultimate shopping solution for many consumers. With around 95% of online shoppers using click and collect over Christmas. It gives the customer almost complete control over delivery, as they can pick-up purchases when and where they choose, and it’s free. Using SMS to notify customers when their packages are ready for collection provides customers with the perfect way of communicating in real time, whilst reminding them of a stores presence.
“Hi Emma, Order 1234567 is now ready for collection at Argos from 12pm.”
Don’t Miss the New Year Opportunities
As Christmas starts to die down, there may be left-over Christmas stock. Start 2016 on a high by sending out last minute SMS campaigns to customers, so you can ensure your last minute deals are seen.