A significant increase in the number of app downloads has been predicted for 2013.
New data published by Gartner has predicted the annual number of app downloads in 2013 is set to breach 102 billion – up from 64 billion in 2012.
Overall, the mobile app market is predicted to grow in value from $18 billion (£11.27 billion) last year to $26 billion this year, with free apps continuing to dominate the sector at present, although there is growing uptake among consumers for paid-for content.
The significant rise in the number of individuals owning smartphone and tablet devices has driven this major growth in the market over recent months, with the Worldwide Quarterly Mobile Phone Tracker from the International Data Corporation recently showing a 7.3 per cent growth in mobile phone usage across the globe this year.
Apps have become a mainstay of mobile commerce in recent years, with Gartner revealing in-app purchases (IAP) will make up 48 per cent of all app store revenues in 2013 – up from just 11 per cent in 2012.
Looking to the future, research director at Gartner Sandy Shen commented: “We expect strong growth in downloads through 2014, but growth is forecast to slow down a bit in later years.
“The average downloads per device should be high in early years as users get new devices and discover the apps they like. Over time they accumulate a portfolio of apps they like and stick to, so there will be moderate numbers of downloads in the later years.”
Furthermore, Brian Blau, another research director at the firm, stated many consumers are not being put off from additional IAP even after they have paid for the app in the first place.
He noted it appears that as long as customers are happy with the services provided by the app, they are more than happy to spend more via IAP – something retailers with mobile apps might like to bear in mind when considering their own application strategies.