Response Times - How Engaging are Your SMS?

Posted by Catherine Chilton

18-Sep-2014 10:30:00

SMS is a great way of conveying information quickly and concisely; having the content available instantly is becoming increasingly desirable given that mobile devices are becoming the focal point in more and more people’s lives – a fact which brands are taking full advantage of by using SMS as another channel of communication, besides the traditional methods of post and email. It is also more cost effective, and with the analytics now available marketers can track the success of their campaigns and use this knowledge to enhance and tailor their offerings.

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Topics: Analytics & Intelligence

What can SMS do for your app?

Posted by Matt Baumber

15-Sep-2014 10:30:00

SMS marketing is a tried and tested method that consistently delivers impressive results over traditional, not to mention other digital and online marketing activities.

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Topics: Mobile Apps, SMS Messaging Tips

Things to consider when planning your next SMS Campaign

Posted by Matt Baumber

11-Sep-2014 10:30:00

Once you become familiar with a communications channel, setting up and delivering a campaign can become second nature. Whilst many campaign tools break up the process ensuring you consider each stage of a campaign, it is often worth stopping to think about each stage, breaking it up and improving each part of the process. Increasing quality, accuracy and each stage of the campaign will provide an output delivering a much higher ROI.

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Topics: Mobile Marketing, SMS Messaging Tips

Using SMS to Support your Email Campaigns

Posted by Matt Baumber

09-Sep-2014 10:30:00

Although SMS is a great lead technology, designed to drive engagement and response from its recipients, it can also prove extremely effective as a lag tool, behind other communication channels, for example, email.

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Topics: SMS Messaging Tips

4 Ways to Delight Wedding Customers With SMS

Posted by Catherine Chilton

04-Sep-2014 10:30:00

SMS is ideal for communicating information quickly and succinctly; given that it has a 95% open rate it is no surprise that so many marketers have adopted it as part of their strategy. It also plays a key part in the customer journey, particularly when it comes to weddings where information needs to be readily available at the drop of a hat. But what about the content?

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Topics: Mobile Marketing, Retail

3 Examples of how to Use Intelligent Filtering

Posted by Liz James

03-Sep-2014 11:30:00

We know why our Intelligent Services can be beneficial for your business, but we also know why it can be quite complicated and that sometimes examples are the best way to explain it. In this post we will illustrate some of the ways you can use Intelligent Filtering to:

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Topics: SMS Messaging Tips, Analytics & Intelligence

Tips for Choosing and Managing your SMS Keyword Campaigns

Posted by Liz James

29-Aug-2014 15:00:00

Keywords and shortcodes are a great tool to aid SMS marketing. Using them on collateral, advertising, posters, products; all sorts of things really, is guaranteed to draw in new customers, new opportunities and increase data accuracy. However, there are some easy pits to fall into when choosing a keyword.

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Topics: Mobile Marketing, SMS Messaging Tips

Send Effective SMS with Simple but Necessary Steps

Posted by Matt Baumber

26-Aug-2014 09:40:00

Communicating with your customers regularly is not a problem, in fact we would recommend that you position your communications around your customer, communicating with them whenever necessary. You must however ensure sure that your messages do not become an inconvenience to the recipient. This is likely to result in poor brand image, putting off new prospects and pushing existing customers away.

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Topics: Mobile Marketing, Customer Experience

22 August: SMS and Mobile News this Week

Posted by Amanda Quinn

22-Aug-2014 08:00:00

Firetext, Helps Online Stores Get Personal With Magento Update

FireText, a leading UK provider in SMS text marketing, has launched the first of many e-commerce products by revealing a new Magento extension that supports SMS order notifications.

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Topics: Industry News

Increase SMS Success with Intelligence

Posted by Matt Baumber

21-Aug-2014 10:30:00

With an increase in smartphone usage across every area of people’s lives, mobile marketers now have a direct, instant channel from which they can communicate with their chosen audience. As we have learned from email, high open rates can be attributed to time of send, email subject or a range of other factors. SMS gains its advantage from simply exposing the consumers desire to read an incoming message.

cupid_(2)For those that still remain loyal to email, 43% of consumers are now accessing emails via a mobile device. By adding SMS marketing to your mix alongside email marketing you could increase ROI by meeting audience preferences.

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Topics: Mobile Marketing, SMS Messaging Tips

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