Using SMS to Drive Outbound Contact Centre Productivity

Posted by Matt Baumber

31-Oct-2014 10:30:00

Why SMS?

The consumer love affair with mobile shows no sign of diminishing. Incredibly, 1 in 5 of the world’s population now owns a smart phone (that’s 1.4 billion handsets) following two years of growth in excess of 40% each year.

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Topics: SMS Messaging Tips, Case Studies

4 Ways Florists Can Use SMS Messaging

Posted by Catherine Chilton

29-Oct-2014 11:00:00

SMS is a brilliant tool to use, whether it is to market your products, send operational messages or grow your audience. It is also low cost compared to traditional marketing channels, which is really important if, you are a small business such as a florist with a local customer base rather than a much larger enterprise that retails nationwide.

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Topics: Retail

How Can Event Organisers Use SMS?

Posted by Katie McNaught

24-Oct-2014 10:30:00

SMS can be used to retain current customers by sending relevant and useful information about their favourite bands or shows, and updates on events they’ve bought tickets for. They can use SMS to attract new customers by impressing them throughout with personalised messages and helping them to make the most out of an event. SMS could also be used to spark interest in customers that haven’t attended an event in a while by sending them updates of upcoming events that could be similar to ones they have attended in the past.

As an event organiser it’s important to consider the customer journey, from ticket purchasing to post event communications.

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Topics: Events, Case Studies

How Restaurants can use SMS to Increase ROI

Posted by Catherine Chilton

22-Oct-2014 10:30:00

The hospitality industry is a fickle one with many hurdles to jump before success can be achieved; nearby competition, reputation, even the weather. Marketing your establishment and increasing brand awareness is key to getting customers through the door and SMS is one such channel that can help to do this. In this blog we will consider ways in which SMS can be used and why it is such an important tool to use.

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Topics: Customer Experience, SMS Messaging Tips

5 Ways to Use SMS in Retail

Posted by Katie McNaught

17-Oct-2014 10:30:00

Using SMS to delight your retail customers is a smart move in a today’s climate where 1 in 5 of the world now owns a smartphone and even more own mobile phones; the total global market is expected to be worth more than £340 billion by 2015. SMS is the obvious choice to market your retail business; 45 per cent of SMS campaigns are successful compared to only 6 per cent of email and with 92 per cent of adults having access to a mobile phone and the majority of them checking it a least 5 times a day you’d be seriously missing out if you didn’t use SMS!

Your customer journey is essential to keep in mind to ensure customers remain loyal and to entice new prospects. With Dynmark you can understand your customers by gathering analytics at every stage, so you are able to build a more complete picture and can then tailor and target your communication.

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Topics: Mobile Marketing, Retail

Why use SMS? Here’s why!

Posted by Matt Baumber

15-Oct-2014 10:30:00

So first of all why should you use SMS?

SMS is a fast, effective and versatile solution for brands to engage with customers. SMS are read usually with 15minutes, SMS has an open rate of 97% compared to email at 5%.

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Topics: SMS Messaging Tips, Case Studies

The Value of SMS to SME

Posted by Matt Baumber

10-Oct-2014 10:30:00

We have seen in recent years smaller businesses fighting hard to make themselves heard when it comes to marketing their products. With smaller budgets and constant pressure to compete against larger companies it is often difficult to find an affordable solution that is not only easy to use but that doesn’t take up a huge amount of time. SMS is ideal as it meets these requirements as well as offering the opportunity of a much higher ROI than, for example, marketing by post.

Cost

Fotolia_37328950_croppedFirst and foremost SMS is incredibly cost effective, enabling SMEs to stick to their budget as well as reaching their target audience without having to compromise. Although price varies across different providers it is no more than a few pence per SMS sent; for example if each one sent cost 3.8p and you wanted to send a message out to 1,000 customers it would cost £38. If we compare this to using the more traditional method of DM by post the cost to send to 1,000 customers (which could include printing, time spent collating addresses, envelopes, delivery etc.) would inevitably be much higher.

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Topics: SMS Messaging Tips

How can SMS enhance your communications?

Posted by Katie McNaught

08-Oct-2014 09:49:00

There is an almost overwhelming amount of evidence pointing towards SMS being one of the most current and effective marketing tools today. Impressive statistics such as 45% of SMS messages are responded to in comparison to 6% of emails is one to name a few. With such huge indicators – another being that only 5% of emails are read within 15 minutes of being delivered, whereas a staggering 97% of SMS messages are – it would be foolish not to consider SMS as a vital tool to improve the success of your company and enhance knowledge and love of your brand.

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Topics: Multi-Channel Marketing, Customer Experience

What can SMS do for you

Posted by Matt Baumber

03-Oct-2014 10:30:00

SMS marketing is now a proven method to consistently deliver results instead of the traditional, other digital and online marketing activities.

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Topics: SMS Messaging Tips

What is a Cloud Platform?

Posted by Amanda Quinn

01-Oct-2014 10:30:00

Occasionally we like to provide a quick definition that can help you understand more about the world of mobile. This week we want to provide some more information about our cloud portal.

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Topics: Glossary

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