What is a Cloud Platform?

Posted by Amanda Quinn

01-Oct-2014 10:30:00

cloud-devicesOccasionally we like to provide a quick definition that can help you understand more about the world of mobile. This week we want to provide some more information about our cloud portal.

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Topics: Glossary

Which SMS Solution is for me?

Posted by Catherine Chilton

26-Sep-2014 10:00:00

There are a range of SMS marketing solutions available on the market today, but this often makes it difficult to choose the one that will be the most appropriate for your business.

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Topics: SMS Messaging Tips

3 Examples of How to Use Intelligent Query

Posted by Matt Baumber

23-Sep-2014 10:30:00

Data gathered from customer behaviour is an incredibly important tool for brands using SMS as a channel of communication. However, it is often difficult to then try and analyse it – with so much information, where do you start and how do you go about it?

The Dynmark “Brain” is a database of mobile intelligence and Intelligent Query interacts directly with the "Brain", allowing you to simply upload your mobile data and extract predictive, behavioural and factual information on each number. In this blog we will be looking at how Intelligent Query can be implemented and the results that can be garnered.

Understanding the Consumer

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Topics: Mobile Marketing, SMS Messaging Tips

Response Times - How Engaging are Your SMS?

Posted by Catherine Chilton

18-Sep-2014 10:30:00

SMS is a great way of conveying information quickly and concisely; having the content available instantly is becoming increasingly desirable given that mobile devices are becoming the focal point in more and more people’s lives – a fact which brands are taking full advantage of by using SMS as another channel of communication, besides the traditional methods of post and email. It is also more cost effective, and with the analytics now available marketers can track the success of their campaigns and use this knowledge to enhance and tailor their offerings.

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Topics: Analytics & Intelligence

What can SMS do for your app?

Posted by Matt Baumber

15-Sep-2014 10:30:00

SMS marketing is a tried and tested method that consistently delivers impressive results over traditional, not to mention other digital and online marketing activities.

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Topics: Mobile Apps, SMS Messaging Tips

Things to consider when planning your next SMS Campaign

Posted by Matt Baumber

11-Sep-2014 10:30:00

Once you become familiar with a communications channel, setting up and delivering a campaign can become second nature. Whilst many campaign tools break up the process ensuring you consider each stage of a campaign, it is often worth stopping to think about each stage, breaking it up and improving each part of the process. Increasing quality, accuracy and each stage of the campaign will provide an output delivering a much higher ROI.

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Topics: Mobile Marketing, SMS Messaging Tips

Using SMS to Support your Email Campaigns

Posted by Matt Baumber

09-Sep-2014 10:30:00

Although SMS is a great lead technology, designed to drive engagement and response from its recipients, it can also prove extremely effective as a lag tool, behind other communication channels, for example, email.

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Topics: SMS Messaging Tips

4 Ways to Delight Wedding Customers With SMS

Posted by Catherine Chilton

04-Sep-2014 10:30:00

SMS is ideal for communicating information quickly and succinctly; given that it has a 95% open rate it is no surprise that so many marketers have adopted it as part of their strategy. It also plays a key part in the customer journey, particularly when it comes to weddings where information needs to be readily available at the drop of a hat. But what about the content?

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Topics: Mobile Marketing, Retail

3 Examples of how to Use Intelligent Filtering

Posted by Liz James

03-Sep-2014 11:30:00

We know why our Intelligent Services can be beneficial for your business, but we also know why it can be quite complicated and that sometimes examples are the best way to explain it. In this post we will illustrate some of the ways you can use Intelligent Filtering to:

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Topics: SMS Messaging Tips, Analytics & Intelligence

Tips for Choosing and Managing your SMS Keyword Campaigns

Posted by Liz James

29-Aug-2014 15:00:00

Keywords and shortcodes are a great tool to aid SMS marketing. Using them on collateral, advertising, posters, products; all sorts of things really, is guaranteed to draw in new customers, new opportunities and increase data accuracy. However, there are some easy pits to fall into when choosing a keyword.

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Topics: Mobile Marketing, SMS Messaging Tips

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