With an increase in smartphone usage across every area of people’s lives, mobile marketers now have a direct, instant channel from which they can communicate with their chosen audience. As we have learned from email, high open rates can be attributed to time of send, email subject or a range of other factors. SMS gains its advantage from simply exposing the consumers desire to read an incoming message.
For those that still remain loyal to email, 43% of consumers are now accessing emails via a mobile device. By adding SMS marketing to your mix alongside email marketing you could increase ROI by meeting audience preferences.