25 July: SMS and Mobile News this Week

Posted by Amanda Quinn

25-Jul-2014 08:00:00

Hitting It: Mobile Shoppers in Western Europe Tap ‘Buy’ Button More

An explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.  As more consumers use smartphones and tablets, online sales have exploded

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Topics: Industry News

Why should you be adopting Mobile Marketing?

Posted by Catherine Chilton

24-Jul-2014 10:30:00

There are certain developments that simply cannot be ignored by businesses looking to serve their customer’s needs. Just as businesses which have still yet to build a significant online presence are likely to fall behind their more tech-savvy rivals, those which have not embraced mobile are also putting themselves at a significant disadvantage.

More than half of the UK population now own a smartphone, with many more owning basic models. Many Britons carry their device around with them when out and about; it does not even leave their side when they sleep. Marketers have been presented with a direct communication line to consumers no matter where they are. But how can businesses of all sizes take advantage of this opportunity?

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Topics: Mobile Marketing, Customer Experience

Adestra Announces Partnership with Dynmark

Posted by Matt Baumber

23-Jul-2014 08:26:00

Oxford, UK – 22nd July, 2014 – Digital marketing technology provider Adestra has chosen cloud-based mobile intelligence and marketing platform provider Dynmark as a new partner, to enhance its mobile services offering.

Adestra wanted to expand the SMS services available to interested clients in order to maintain its agility as a digital marketing provider. Recent research conducted by Adestra, reveals that the proportion of companies optimising email for mobile devices increased by almost a quarter (22%)over the past 12 months; indication of the importance marketers now place in incorporating mobile into their strategies.

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Topics: Industry News

18 July: SMS and Mobile News this Week

Posted by Amanda Quinn

18-Jul-2014 08:00:00

 

Apple Patents a Way For Your iPhone to Lock Out Users Whose Behaviour it Doesn’t Recognize

Apple has a new patent out (via AppleInsider) that describes a method for locking a device or asking a user for proof of their identity if the device detects a pattern of unusual behaviour. It’s a security method that goes beyond the standard pins and passwords.

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Topics: Industry News

How to use SMS as part of a Multi-Channel Campaign

Posted by Liz James

17-Jul-2014 11:30:00

Not only is SMS a successful and profitable platform on its own, it can also be used to support marketing campaigns that operate across a range of channels as well as an excellent way of capturing data.

Speak to any mobile user and they'll likely tell you they've had the experience of receiving a text message from a company that includes a call-to-action. This could include a link to a mobile app or mobile website, a one-off promotion or an email notification.

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Topics: Multi-Channel Marketing, SMS Messaging Tips

How to Manage Opt-ins and Opt-outs for SMS in the UK

Posted by Liz James

15-Jul-2014 15:30:00

As a global provider of cloud messaging services, Dynmark now has an obligation to support its customers and partners with the knowledge necessary to meet the various legal and moral standards for communication via SMS. This eBook will provide support in the forms of guides and helpful tips to promote the use of ethical messaging. Further support can be found in the Cloud Portal under Support.

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Topics: SMS Messaging Tips

11 July: SMS and Mobile News this Week

Posted by Amanda Quinn

11-Jul-2014 08:00:00

Mobile Creates New Sense of Freedom for Creatives

Though creatives still use the classic pen and paper, mobile devices are reshaping many parts of creative professionals’ jobs and creating a new sense of freedom and ability to capture inspiration.

Read more here

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Topics: Industry News

When is the best time to send SMS?

Posted by Liz James

10-Jul-2014 14:30:00

When sending any kind of communication, timing is always key to the success of that campaign. If you are sending B2B you need to make sure your message arrives within business hours, and if it’s B2C you need to make sure you do not disturb your recipients at irregular hours of the day but in both cases ensure that your message is successfully received, read and understood.

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Topics: SMS Messaging Tips

The Benefits of Mobile Messaging To Support a Customer Journey

Posted by Matt Baumber

09-Jul-2014 10:15:00

Awareness of the customer journey is key for any retailer looking to encourage their customers to remain loyal, increase purchasing and return more regularly. Retailers must be aware of the journey from the moment the customer registers their interest in the company, through to purchase and then following on to feedback and support.

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Topics: Retail, Customer Experience, SMS Messaging Tips

The Definition of Message Archive

Posted by Liz James

07-Jul-2014 11:00:00

The Message Archive service was developed as a way for our customers to find and report on messages sent and received from their account up to 13 months previously. This service can be used in addition to reporting, or in the case of complaints or issues about specific recipients’ messages.

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Topics: Glossary

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