Tips for Choosing and Managing your SMS Keyword Campaigns

Posted by Liz James

29-Aug-2014 15:00:00

Keywords and shortcodes are a great tool to aid SMS marketing. Using them on collateral, advertising, posters, products; all sorts of things really, is guaranteed to draw in new customers, new opportunities and increase data accuracy. However, there are some easy pits to fall into when choosing a keyword.

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Topics: Mobile Marketing, SMS Messaging Tips

Send Effective SMS with Simple but Necessary Steps

Posted by Matt Baumber

26-Aug-2014 09:40:00

Communicating with your customers regularly is not a problem, in fact we would recommend that you position your communications around your customer, communicating with them whenever necessary. You must however ensure sure that your messages do not become an inconvenience to the recipient. This is likely to result in poor brand image, putting off new prospects and pushing existing customers away.

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Topics: Mobile Marketing, Customer Experience

22 August: SMS and Mobile News this Week

Posted by Amanda Quinn

22-Aug-2014 08:00:00

Firetext, Helps Online Stores Get Personal With Magento Update

FireText, a leading UK provider in SMS text marketing, has launched the first of many e-commerce products by revealing a new Magento extension that supports SMS order notifications.

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Topics: Industry News

Increase SMS Success with Intelligence

Posted by Matt Baumber

21-Aug-2014 10:30:00

With an increase in smartphone usage across every area of people’s lives, mobile marketers now have a direct, instant channel from which they can communicate with their chosen audience. As we have learned from email, high open rates can be attributed to time of send, email subject or a range of other factors. SMS gains its advantage from simply exposing the consumers desire to read an incoming message.

cupid_(2)For those that still remain loyal to email, 43% of consumers are now accessing emails via a mobile device. By adding SMS marketing to your mix alongside email marketing you could increase ROI by meeting audience preferences.

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Topics: Mobile Marketing, SMS Messaging Tips

Are Brands Using SMS Segmentation as they should be?

Posted by Catherine Chilton

19-Aug-2014 11:30:00

Data analytics is key to any marketing campaign to ensure brands are getting the highest ROI and improving their new and existing customer retention. Some markets are employing these tools with great success, targeting consumers with pertinent information that they actually want to know about.

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Topics: Analytics & Intelligence

15 August: SMS and Mobile News this Week

Posted by Matt Baumber

15-Aug-2014 08:30:00

Welcome to this week’s round up of mobile news. Take a minute to drink your morning cuppa and read the latest news. Enjoy your Friday.

Mobile Marketing Sector Saw $2.3bn of M&A Activity in Past Year

There was $47bn (£28bn) of M&A activity in the mobile industry over the past 12 months, according to a report by Digi-Capital. By itself Q2 2014 saw $13.8bn, over seven times the amount spent in the same quarter a year earlier.

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Topics: Industry News

Your SMS Questions Answered

Posted by Matt Baumber

12-Aug-2014 10:30:00

We often find solutions for a range of questions our customers have. To help you learn more about SMS and improve practice we thought it would be useful to publish a few. Please feel free to comment at the bottom of this blog with any futher questions you may have or get in contact.

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Topics: Customer Experience, SMS Messaging Tips

Why Should You Make Your Message Mobile?

Posted by Matt Baumber

11-Aug-2014 10:30:00

The number of channels into a person’s mobile phone continues to increase with the success of smartphones and the ever more advanced technology within them. But which channels are ubiquitous, which can identify the individual user of the phone and track that user’s behaviour?

There are a few, namely; calls and SMS. When businesses are trying to reach a customer’s mobile, it is important to remember that simpler can often be better.

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Topics: Mobile Marketing, Customer Experience, SMS Messaging Tips

8 August: SMS and Mobile News this Week

Posted by Amanda Quinn

08-Aug-2014 08:00:00

London Buses Accept Mobile Payments via EE’s Cash on Tap

TFL has begun accepting mobile payments from EE’s Cash on Tap service on its network of 8,600 buses.  It enables users of compatible Android phones to make contactless payments.

Read more here

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Topics: Industry News

Using SMS to Enhance Your Customer Journey this Summer

Posted by Matt Baumber

07-Aug-2014 10:30:00

More brands are looking to target and engage customers during key times of the year. Since the introduction of mobile and tablet devices we have seen an increase through online spending and whilst consumers are on the move during the summer many brands see a regular drop in engagement. Whilst customers are on the move they previously lost their method for online communication, something the growth of mobile has addressed.

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Topics: Multi-Channel Marketing, Mobile Marketing, SMS Messaging Tips

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