Increase Your SMS Open and Click Through Rate at Christmas

Posted by Catherine Chilton

21-Nov-2014 10:30:00

More and more customers are going online to browse and purchase, a trend that has been evident throughout 2014 and is expected to continue right the way through the winter holiday period. Throughout the next few months retailers will be using a range of ways to drive traffic to mobile and desktop websites.

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Topics: Retail

How can you use SMS to Enhance Email Campaigns?

Posted by Catherine Chilton

18-Nov-2014 10:30:00

For a long time brands have used a multitude of channels to target customers, both current and existing, but more often than not they have made a silo by only using one medium at a time rather than combining them and creating an omnichannel approach. This is a much more effective marketing strategy as it increases your reach and ensures that your message will be heard by your audience. Email alone has an open rate of around 40% but by linking it with SMS it can be greatly improved.

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Why is SMS the Solution for Taxi Drivers?

Posted by Katie McNaught

14-Nov-2014 11:00:00

In the last few years SMS as a marketing and operational tool has become more and more mainstream. I now regularly receive messages from my favourite pizza delivery service, offering discount as well as businesses I have used in the past.

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Topics: SMS Messaging Tips

Guarantee a higher response rate from your SMS Campaigns

Posted by Matt Baumber

12-Nov-2014 10:30:00

Whilst SMS does guarantee a higher response rate than other traditional forms of digital communications, such as email, the ability to obtain and accurately use data will lead to a higher conversion rate, increased engagement and return on investment.

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Topics: SMS Messaging Tips

7 Reasons for Local SME’s to be Using Mobile Marketing

Posted by Katie McNaught

07-Nov-2014 10:30:00

It’s widely known now that to be a successful business, no matter what size, you need to be easily available through all online channels. Having a smart and smoothly running website is the first step but it is now just as important to be running a fully optimized mobile site, or even app. Here are 7 good reasons to be focussing on your mobile marketing… in case you don’t believe me.

Smartphones are everywhere

hands_phoneIt’s hard to avoid the ‘smartphone revolution’ that has taken hold over the last few years, everywhere you go necks are bent and people are absorbed in their own personal screens, taking selfies and checking social media. An estimated 58 per cent of American adults now use a smartphone on a daily basis (and 1 in 5 of the world’s population own one) and this is set to rise, that’s a huge chunk of the market to be missing out on!

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Topics: SMS Messaging Tips

How Recruitment Agencies Can Effectively Use SMS

Posted by Catherine Chilton

05-Nov-2014 11:00:00

It is often a battle to maintain the flow of communications between recruitments and candidates. Access to phone and email can be limited during working hours and if your client has not told their current employer that they are looking for a new job, discretion is key.

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Topics: SMS Messaging Tips

Using SMS to Drive Outbound Contact Centre Productivity

Posted by Matt Baumber

31-Oct-2014 10:30:00

Why SMS?

The consumer love affair with mobile shows no sign of diminishing. Incredibly, 1 in 5 of the world’s population now owns a smart phone (that’s 1.4 billion handsets) following two years of growth in excess of 40% each year.

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Topics: SMS Messaging Tips, Case Studies

4 Ways Florists Can Use SMS Messaging

Posted by Catherine Chilton

29-Oct-2014 11:00:00

SMS is a brilliant tool to use, whether it is to market your products, send operational messages or grow your audience. It is also low cost compared to traditional marketing channels, which is really important if, you are a small business such as a florist with a local customer base rather than a much larger enterprise that retails nationwide.

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Topics: Retail

How Can Event Organisers Use SMS?

Posted by Katie McNaught

24-Oct-2014 10:30:00

SMS can be used to retain current customers by sending relevant and useful information about their favourite bands or shows, and updates on events they’ve bought tickets for. They can use SMS to attract new customers by impressing them throughout with personalised messages and helping them to make the most out of an event. SMS could also be used to spark interest in customers that haven’t attended an event in a while by sending them updates of upcoming events that could be similar to ones they have attended in the past.

As an event organiser it’s important to consider the customer journey, from ticket purchasing to post event communications.

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Topics: Events, Case Studies

How Restaurants can use SMS to Increase ROI

Posted by Catherine Chilton

22-Oct-2014 10:30:00

The hospitality industry is a fickle one with many hurdles to jump before success can be achieved; nearby competition, reputation, even the weather. Marketing your establishment and increasing brand awareness is key to getting customers through the door and SMS is one such channel that can help to do this. In this blog we will consider ways in which SMS can be used and why it is such an important tool to use.

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Topics: Customer Experience, SMS Messaging Tips

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