Using SMS Correctly Makes a Difference

Posted by Matt Baumber

28-Jan-2015 10:35:00

Our Intelligence platform demonstrates that when SMS is used correctly, it enables digital marketers to engage consumers on a regular basis.

Read More

Topics: SMS Messaging Tips

How Can SMS Continue to Improve the Healthcare Industry?

Posted by Katie McNaught

23-Jan-2015 10:35:00

Healthcare is an industry benefitting from SMS hugely in terms of saving money, along with improvement of customer service. The NHS sent around 18 million messages last year; no doubt anyone reading this will have received a few appointment reminders, all working towards reducing the huge amount of money wasted due to people missing appointments. A missed appointment costs the NHS approximately £100, and when compared to the price of sending a reminder message it’s obvious that SMS is the solution.

Read More

Topics: SMS Messaging Tips

What You Can Do With SMS

Posted by Catherine Chilton

21-Jan-2015 10:25:00

There are many ways in which SMS can be used; for marketing, operational updates, feedback requests etc. For whatever purposes SMS is used, there is always loads of data that comes from these campaigns but it is often overlooked. It is important to first recognise this data and to realise how much you can learn from it, not only to refine your campaigns but also to make your messaging more targeted and customer-centric.

Read More

Topics: SMS Messaging Tips

How Easy is SMS?

Posted by Catherine Chilton

14-Jan-2015 10:40:00

Many businesses are put off using third party marketing platforms as it can sometimes seem complicated and time consuming to do. In regards to SMS, this assumption is far from the truth as you can get going within 30 minutes or less. In this blog we will go step by step on how to get started and what you can do once you have grasped the basics.

Read More

Topics: SMS Messaging Tips

Send Effective SMS in 2015

Posted by Matt Baumber

09-Jan-2015 10:30:00

SMS opened within 15 minutes of being sent have an average read rate of 97%, which emphasises the effectiveness of the channel and the extent to which businesses can expect their messages to get through to the consumer.

Read More

Topics: SMS Messaging Tips

Enhance Your Customer Journey in 2015 with SMS

Posted by Matt Baumber

07-Jan-2015 10:30:00

The nurturing process is a key way to stay automatically engaged with potential customers during 2015. When delivered correctly, you can establish customer preferences for your services, whilst at the same time gaining an understanding of your customer’s decision making process.

Nurturing is only successful however if your lead nurturing programs provide content that is of value and interest to your prospects. A relevant stream of content can be sent manually or via a range of automated actions, triggered as the prospects take certain actions.

Read More

Topics: SMS Messaging Tips

Use SMS to Promote Sales This January

Posted by Catherine Chilton

23-Dec-2014 09:30:00

One of the best things about the holiday season has to be the January sales; the huge discounts, reckless spending and repeats of Black Friday aggression….OK maybe not the aggression bit but still. New Year sales are also a great way for retailers to divest themselves of left over Christmas stock to make way for new lines.

You can use several different channels to tell your customers about all of your offers, but SMS is probably the best; it’s easy to manage, instant and has an open rate of 95% meaning that your customers are much more likely to see the message and start spending!

Flash Sales

Read More

Topics: Customer Experience

Using SMS to Enhance a Busy Farm Shop and Delivery Service at Christmas

Posted by Katie McNaught

19-Dec-2014 10:30:00

New ideas to encourage healthy eating have sprung up all over the UK, and a growing desire to get ‘back to basics’ by eating local and organic food is increasing. As a result farm shops are getting more popular and are often paired with the delivery of fresh, seasonal vegetables and organic meat to people’s homes… or ‘veg boxes’. Companies such as Abel & Cole, Hello Fresh and Slipstream Organics are running successful businesses that bring great quality vegetables straight to our doors (so no excuses!).

Read More

Topics: Retail

Make the Most of Your SMS This Christmas

Posted by Catherine Chilton

17-Dec-2014 10:30:00

The number of SMS sent typically increases over Christmas, with companies marketing their products amongst stiff competition and also dealing with higher home delivery volumes. It is important however that it is used appropriately; smothering customers with lots of blanket messages will only encourage them to look elsewhere. With that in mind, your campaigns should be well thought out and always focussed on your customers.

Read More

Topics: Retail

A Very Mobile Christmas to You

Posted by Matt Baumber

15-Dec-2014 10:30:00

It’s no secret that year on year the consumer preference for shopping online, watching online and purchasing digital devices is increasing. Following the focus on online shopping events such as ‘Black Friday’ and ‘Cyber Monday’ it is a straight forward prediction to say that more people will again be online in some form, using mobile devices during the Christmas period, as we leave 2014 and enter 2015. The increase is however significant, with 1.5 billion more being spent since last year, and a predicted increase of 4% year on year. Consumers are now proving they have adopted a new way of buying & communicating. Last year it was expected that there would be an increase in overall commerce transactions of 15%, many reported that this prediction was closer to 20%.

Read More

Topics: Industry News

Subscribe to Our Blog