It’s widely known now that to be a successful business, no matter what size, you need to be easily available through all online channels. Having a smart and smoothly running website is the first step but it is now just as important to be running a fully optimized mobile site, or even app. Here are 7 good reasons to be focussing on your mobile marketing… in case you don’t believe me.
Smartphones are everywhere
It’s hard to avoid the ‘smartphone revolution’ that has taken hold over the last few years, everywhere you go necks are bent and people are absorbed in their own personal screens, taking selfies and checking social media. An estimated 58 per cent of American adults now use a smartphone on a daily basis (and 1 in 5 of the world’s population own one) and this is set to rise, that’s a huge chunk of the market to be missing out on!