An increasing number of people browsed the web on their mobiles at Christmas.
A record number of people used their mobile phones to access the internet over the festive period, new research has shown.
According to eDigitalResearch and IMRG’s Online Christmas Activity survey, Christmas Day and Boxing Day saw the highest-ever number of consumers browsing the web on their smartphone or tablet device.
It was demonstrated that of the 2,000 survey respondents, 89 per cent went online at some point during the two days, with 30 per cent of those questioned accessing the net via their smartphone.
This represented an eight per cent increase on figures recorded for the same period one year earlier, while the 21 per cent reported for tablet users was 13 per cent greater than the corresponding timeframe in 2011.
The findings also indicated phone and tablet users are unable to go long without using their handheld products to carry out online pursuits, as 65 per cent of those quizzed admitted to logging on during both Christmas Day and Boxing Day – a rise on the 59 per cent who said the same last year.
Derek Eccleston, head of research at eDigitalResearch, said the figures illustrate the fact that people are changing their routines during the festive season.
Mr Eccleston stated: “More and more people this Christmas settled down to watch the television with their smartphone or tablet device to hand.
“Nowadays, when someone sees a product being advertised or something that catches their eye on TV, the first thing they are likely to do is to reach for their internet-enabled device and search for it online.”
Indeed, the research showed that 42 per cent of consumers perused the web while watching TV over the Christmas period, with 26 per cent doing this through their mobile phone and 19 per cent conducting online activity with the help of their tablet.
The findings come after IBM’s Digital Analytics Benchmark data recently revealed the number of people making a purchase through their mobiles on Boxing Day reached 24.7 per cent, representing a climb of nine per cent on the year before.
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