Summary: Our guide will show small businesses how they can benefit from SMS marketing
SMS marketing can be extremely beneficial to organisations in all sectors.
Whether you are a large restaurant chain or an independent retailer, there are undoubtedly a range of universal benefits available through the platform.
However, many small business owners are perhaps put off from adopting text message marketing as they believe that certain advantages of the medium are simply out of the reach of small and medium-sized enterprises (SMEs).
Our guide will show that is not the case, with SMS marketing proving to be one of the most effective ways in which SMEs can communicate with their customers and eventually expand their operations.
SMS marketing is much more cost-effective than many other traditional communication channels, such as phone calls and email. Companies need little up-front investment to start sending out promotional messages to customers as no infrastructure is required, while the cost of sending text messages is much lower than making a phone call - especially when an SMS marketing partner is employed.
In fact, Dynmark is giving SMEs a helping hand with their SMS marketing campaign from June as the mobile marketing giant is offering free credits to small organisations that sign up to one of its bundles.
In addition to free messaging credits, firms that sign up with Dynmark also get free access to its cloud portal and online messaging applications, as well as free educational support.
Furthermore, SMS messaging does not require a great deal of technical expertise to get started so small firms will not have to spend money on a special team to oversee the campaign.
Reach a broader customer base
Small firms are obviously looking for any opportunity to expand their operations and eventually become larger, more successful organisations. SMS marketing allows them to fulfil this ambition by reaching all mobile phone users – no matter what device they have.
A recent report from telecommunications watchdog Ofcom revealed that smartphone ownership in the UK nearly doubled from February 2010 to August 2011. Despite 46 per cent of Britons now owning a smartphone, it means that the majority still only own basic phones which will not be able to access the internet or mobile apps.
This means that it is still better to focus on creating promotional text messages, which everyone can receive and respond to, rather than developing a mobile website which less than half of your customers can access.
Such internet-based services can obviously be incorporated into your mobile marketing strategy, but text should be the main way in which you communicate with customers in order to reach the largest number of customers possible.
In an interview with the Mashable, Tom Cotney, chief executive of mobile marketing firm Air2Web, highlighted the importance for SMEs to cast their net as wide as possible when marketing.
“If you’re going to provide some kind of customer service capability on mobile phones, you really need to reach as much of the population as possible,” he said.
Higher open rates
Small firms are going to want to make the most of every marketing message they send, so they will obviously be looking to use the communication channel to which consumers are most likely to respond positively.
Figures from mobile marketing firm Tatango show that 98 per cent of text messages are opened, compared to just 22 per cent of emails. This is perhaps due to the high volume of emails received by consumers each day, with the report showing that the average e-mail user receives more than 1,200 messages a month, while mobile phone users are sent just 178 messages per month.
There are also very few spam text messages in comparison to emails, meaning mobile phone users are more likely to read a marketing text as they believe it will be relevant to them.
Mobile phone numbers are more ‘stable’
Many people change their email address almost as often as they change their clothes, making it difficult for SMEs to keep up-to-date with their consumers’ preferred address and ensure that their messages are being read.
In comparison, mobile phone numbers are much more stable as consumers are tied down by long-term contracts and are therefore unlikely to change their digits on a regular basis. This gives small companies an advantage as they can send messages safe in the knowledge that they are reaching their intended audience.
If you would like to benefit from mobile marketing why not register for a Dynmark Cloud Portal account today, it’s FREE and you get 10 FREE credits to try it out. Or you can sign up to our FREE to SME proposition meaning your get your messaging credits for FREE.
The Dynmark Cloud Portal is the primary interface for interacting with any Dynmark service. From the portal you can gain access to all services and solutions. You are greeted with a full reporting dashboard to show you exactly how you are using the Dynmark Cloud Platform. From there you can access the solutions by choosing the correct tab and clicking through to the relevant service. It’s also where you can purchase or sign up to additional services.