Caroline Roche

This month’s mobile marketing tip is on Sender IDs, the various options available and what they mean for you.
Did you know that you can set the Sender ID as your company name? This is great for appointment confirmations and reminders which require no response and your recipients instantly know who the text is from.

You can have anything up to 11 characters as your sender ID and can even have different ID’s for different departments within your business or for different campaigns.

If you want people to reply but still want you company name as the sender that’s no problem, just put your long number or shortcode in the message for people to reply to, if they have a smartphone they can simply click on the number to instantly send a reply!

Alternatively, if you are looking to increase your inbound messaging and want to make it as easy as possible for people to reply you could set your long number or short code as your sender ID, that way recipients will simply be able to hit reply and their message will come straight into your account.

By encouraging this two way communication you not only help increase loyalty but also improve the quality of your data and the deliverability of your campaigns.

You may also suggest that your customers save your long number in their phones, that way your company name will appear on their handsets and they will also be able to reply instantly to your texts!