James Bowditch

We have talked about how SMS can be used in different ways for a number of purposes, but how do you know if the money and effort you have invested in your campaign was worth it?

SMS is popular because it is instant. People are likely to read a text message straight away and likewise responses are captured as soon as a customer replies to the message.

This of course only applies if the message you are sending asks for a response via text. We are seeing more customers begin to append their messages with URL’s to their website and so the success of the SMS campaign is measured against hits to the website. Some customers, particulalry bars and clubs send out offers via text and so redemptions can be measured in the same way.

Dynmark Direct’s messaging applications all offer high levels of real time reporting so delivery and failure rates can be measured instantly. The details of failures can be very specific and numbers can be exported and removed from your database to avoid sending to these numbers again.