James Bowditch
Our previous posts “Enabling SMS opt outs” has touched upon the use of keywords to effectively manage opt outs from SMS campaigns but there are many other ways keywords on our shared short code can be used for make your mobile marketing campaign as successful as possible.
Increasing Opted-in Contacts
So you have set up a Dynmark Direct account and want to start sending SMS. You have a small list of numbers but want to increase the amount of contacts you have in your data base. Putting your chosen keyword on all your promotional material will encourage more people to engage with you and what you do. For example a night club promoter might put the below on a poster:
“Enter our competition to win an exclusive VIP table for the night. Text WIN to 60006 and we will call the lucky winner back”.
As potential customers text to win your database will begin filling up with contacts that you can then target future promotional SMS to (until they opt out of course). Using the shared short code means that the message originator (what is seen on a handset when the message arrives) can be the name of the night club and looks better than using a dedicated long number either as the originator or in the message itself.
Customer Relationship Management
A lot of our clients use a keyword on a shortcode to help boost and maintain their relationships with their customers. For example an engineer might go out to a home and then the customer services department might like to know if the issue has been resolved. By asking the customer to reply with “resolved” or “not resolved” to 60006 they can set up rules in Dynmark Direct that forward particular responses into different folders. This way the “not resolved” messages can easily be seen in one folder and actioned upon.
There are some great ways to use a keyword to get the best out of your mobile marketing communications. At the moment you can get a keyword on our shared short code for half price. To purchase your new keyword or for any advice on how to best use them please call us on
0800 328 3741 or email sales@dynmark.com
