Monthly Archives: October 2010

Oct 29 2010

Dynmark and CPW Shortlisted for Award

Anna Eriksson

Dynmark has been shortlisted for an award at the 2010 Effective Mobile Marketing Awards (EMMAs), organised by the Mobile Marketing Magazine.

For the awards, we entered a joint submission with Carphone Warehouse based on a particularly successful SMS campaign that we managed on their behalf. The campaign took place in June this year and was aimed at enhancing CPW’s relationship with its customers and at the same time increase the list of opted-in contacts.

Dynmark’s entry was for ‘Most Effective Mobile CRM/Enterprise Messaging Campaign’ and in this category, the judges are looking to determine the most effective messaging campaign to a company’s customers. A key requirement is that the effectivess of the campaign can be measured using appropriate metrics.

In the case of this campaign, a delivery rate of 94.4% was achieved. The application used to deploy the SMS part of this successful campaign was Dynmark’s Campaign Manager.

The award ceremony takes place in early December in London. Wish us luck!

To see the entire shortlist, please click here.

Oct 13 2010

An Introduction to Bulk Text Messaging

James Bowditch

Every day we witness our clients connect and engage with their customers using bulk SMS. Our previous blog posts have given some great hints and tips for using SMS for sales and marketing but it would also be useful to understand exactly what an SMS is and how it can be used by all types of organisations.

An SMS text message is the mobile equivalent to an email. Research into the use of mobile phones and text messaging has shown that in the UK alone we send over 100 million text messages a day and that over 90 per cent of these messages are read by the recipient within a matter of minutes. It should come as no surprise then that companies are now using bulk text messages to market their products and services to their customers and that text message marketing is perhaps one of the most effective, direct and personal marketing tools available today.

Bulk text messaging basically refers to an advertising medium whereby a company can send a single text message containing important promotional information to multiple individuals at the same time. A significant number of people can be reached via a text message yet one of the most important benefits of SMS or bulk text messaging is that it is significantly cheaper than using direct mail or traditional advertising techniques. Another advantage is that people are more likely to remember a text message to their personal mobile phone than they are an email.

SMS messaging is very similar to an email in that it can be stored by the recipient and read again at a later date. On the other hand it has been estimated that nearly 90 per cent of emails today are considered to be spam. Mobile phone technology is much less intrusive therefore is much harder to spam. Our software enables you to build up a database of numbers that have been provided with the permission of the recipient so the people you are contacting via SMS are more likely to be genuinely interested in your services and respond, as well as providing a comprehensive system to allow them to opt out of any further communication.

For more information please see our other blog entries or visit www.dynmark.com